Is blogging a fad?

Is blogging a fad?
"Many executives had a vague idea of what blogging was but dismissed it as a fad or something irrelevant that younger people used to write about there cat." (Blogging for business: everything you need to know and why you should care, by Shel Holtz, Ted Demopoulos) I thought the same way. I thought blogging was for the Internet junkies to keep up on the movie stars and music artist, used to know everything these stars are doing and going to do. Well, that is what I hear on the radio so, that is what I thought. I thought, this is simply a fad that is used to intrude in to peoples lives. I figured we were one step closer to getting rid of this thing we call privacy. But, now I am getting to see the other side of it. Professional blogging. Blogs can be used by businesses for marketing and costumer service. Complain or get information from a business without even talking to anyone. Sounds great to me. According to the "Blogging for business: everything you need to know and why you should care" 70,000 blogs are made daily, the equivalent of one per second. (Blogging for business: everything you need to know and why you should care, by Shel Holtz, Ted Demopoulos) Wow! Whether or not you think it is a fad, that is stunning. They are being used by a lot of people. It would be beneficial to any company to jump on the band wagon. Is blogging a fad? Who knows. The important thing is that there is a great opportunity for any company to reach out client bases they have never had and to have a market they have never had.