"A blog will give you a Web presence that is much more reader- and user-friendly than any ordinary Web site can be. It will also be much less expensive for you to create and maintain," she says. "It will do almost everything a regular Web site can do, and more, and one of the best things is that it can create a more personal relationship with your customer." - Patricia Gundry
(http://www.businessweek.com/smallbiz/content/may2006/sb20060515_027053.htm)I really like the idea of a blog being user friendly. It is easier to navigate a blog than a web page. It would be very easy for a customer or client who has a question to quickly post a blog and ask the question, then have it be answered relatively easily. It is an affective way to market straight to the consumer by making a post on new product or sales or anything of that nature. I feel that professional blogs can be very useful in the marketing area of a business or organization.
I wasn’t sure how or why a business would use a blog either. I always thought that a blog was like a journal that is on the internet and a source of unreliable information. After doing a little, research I was surprised that professional blogs are becoming more and more popular every day. I agree that blogs can be very useful for marketing because a company can let its consumers know about their current and new products. I also agree that it’s less expensive to have a blog instead of having a full website.
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